Group marketing plan Essay Example | Topics and Well Written Essays - 500 words

Group marketing plan - Essay Example The college students with the state of Oregon will be the ultimate customers as the company seeks and evaluates new ventures. Campaigns that suit the students would be given the highest priority compared to the programs that cater for the general population. The specific actions that the management would take include sponsoring activities at Taylor’s Bar & Grill and Rennie’s Landing and encourage students purchase their products. The activities would include sponsoring a Mr and Miss College in the region, a campaign that would cost an estimate of $3,000 including the planning and awards to the winners. Students and those who would like to follow the event, will be required to purchase Hop Valley Brewing company products as their tickets to the event. This will be a one day event, starting in the morning and ending at night the same day. This event will play a significant role in promoting the company’s products. Organising for a games day will be another viable program to implement the marketing strategy of the company. It is all clear that college students and other young people either working or yet to join colleges have a unique like for games. Sponsoring a one day games events, that would be seasonal, is a great program for implementing the strategy and get the needed results. To participate in the games, students will be required to purchase Hop Valley Brewing company products as their tickets. The winners of the games will be given free products and encourage them to buy more of the products for future chances of participating in the games. There will be different beer stands run by the company’s agents throughout the games. Hop Valley Brewing Company management team will finally participate in a brewing festival, an event that brings thousands of customers together. The event that will be hosted at Portland, Oregon’s