Andrew Jackson DBQ Essay

Jackson was a man of many faces, and many of his views were not democratic. First, Jackson was not democratic for economic reasons, such as the Bank veto. Second, Jackson was not democratic for political reasons, such as implementing the Spoils system. Third, Jackson was not democratic for social reasons, such as being pro-slavery. Jacksonian views are not democratic. First, Jackson was not democratic for political reasons. During his presidency many of his actions were viewed as tyrannical and his behavior reflected that of a king rather than of a president. One person drew a cartoon of Jackson, where he is wearing a crown, holding a scepter in his hand, and trampling on the Constitution (Doc 11). This represents that people saw Andrew Jackson as â€Å"King Andrew† because he did whatever he wanted and acted like a dictator by disobeying the Constitution. Another example was when Jackson implemented the Spoils System, which was when the President appointed his supporters with government jobs. Jackson argued that there aren’t many major qualifications necessary for government jobs and that anyone can do it (Doc 4). However, opponents of Jackson considered him a tyrant because he replaced experienced politicians with illiterate farmers who had no political experience just because they supported his campaign. Jackson was not democratic for many political reasons. Second, Jackson was not democratic for economic reasons. To start, Jackson vetoed the bill to recharter the Second Bank of the United States. He claimed that he was protecting the democracy from corruption but in reality, he feared that the bankers would campaign against him. Jackson was a tyrant who destroyed the national bank for personal issues (Doc 8) and he was quoted as saying, â€Å"The Bank is trying to kill me but I will kill it.† Next, Jackson passed the Indian Removal Act, which forced the Indians to move west. Even though the Indians did not want to leave their lands and move into unknown lands, Jackson forced them to (Doc 6). Jackson argued that the white settlers needed the land and could make better use of it and could make the land more economically productive than the Indians had been able  to. Jackson was not democratic for these economic reasons. Third, Jackson was not a democratic president for social reasons. He did not believe in equality for all people. Jackson owned a large number of slaves during his presidency (Doc 5). This shows how Jackson supported slavery and only equality when it referred to white males. Jackson also treated the Native Americans very poorly. Jackson believed that Native Americans were inferior to whites’, and that it was not necessary to treat them fairly. He believed that Native Americans were children in need of guidance (Doc 10). He helped them by â€Å"guiding† them out of their lands and sending them on the Trail of Tears in which more than 4,000 Cherokee die of cold, hunger and disease. Jackson was not a democratic president due to many social reasons.

A Foresight to the Education of the Future Essay

At the beginning of the last century, students used to spend many hours at libraries looking for information. It was mostly because there were no other means to obtain the knowledge needed to fulfill the school or university’s assignments. However, for the last thirty or twenty years this situation has been changing, and with it the way we learn or in other words the way we acquire our knowledge. Nowadays, in many educational institutions the web-based research has become the most effective way of gathering information, because it allows us to find whatever we want to know in seconds. Nevertheless, if we leave aside the contribution of technology to the compilation of facts, we can realize that not because we are able to have a quick access to information it means that we understand or learn something. My goal in this paper is to discuss the influence and effects of technology in education by expressing my opinion and my analysis of Anderson, M.T. Feed. Somerville, Massachuset ts: Candlewick Press, 2012. Print. Firstly, from my point of view M. T. Anderson tries to give us a message of how technology is interferes in our everyday life and the role it plays in human communication. Additionally, I can perceive a certain degree of prediction of what the future awaits for us if we do not act to ameliorate our behavior towards the usage of technology. He presents this foresight through many themes. However, as I said before I will be only analyzing education and knowledge. To understand why this theme is important it is necessary to point out that in this futuristic schools students have a completely different education, where subjects are frivolous and do not require students to think by themselves. Additionally, people are said to be smart because the feed provides them instantly with everything they need to know. Therefore, people do not have to make efforts to comprehend and learn collections of factual knowledge. The undemanding acquisition of knowledge may sound fantastic, but if we think carefully about it, we will find that  if we do not use our own brain to learn or to do anything else, we may lose the characteristic that differentiate us from the rest of animals which is our ability to think critically. â€Å"That’s one of the great things about the feed- that you can be supersmart without ever working† (Anderson 47) this was the first evidence that made me realize that Titus, the main character and narrator of the novel, tends to confuse what being smart actually means. The first definition he gives to the word smart is to have access to information. However, this is nothing more than an aid, an element that helps us to be smart. People need to work by themselves in order to analyze and understand their findings only then we can say that someone is smart. For instance: being the owner of a computer with internet access does not make us smart, but what does is to use the information after a thoughtful analysis of it. Titus also define being smart as being fashionable, which in certain situations it is perfectly correct, still this is not the case, given that he talks of Violet creating and using her brain to do what she wanted. This confusion is clearly depicted in this passage: â€Å"I was afraid that she would be too smart for me, but she wasn’t. I don ´t mean she wasn ´t smarter, because she was, but just that there was so much she hadn ´t done† (Anderson 107) Titus define Violet as intelligent, but then he suddenly changes his conception to not smart enough for the reason that Violet had not done some things. In the book people do what the feed suggest them to do which generally involve buying things. Therefore, what Titus meant was that Violet was not smart enough, because she did not have the economic resource s to buy what most people of her age buy. In our society what we buy does not determine yet how smart or educated we are. Notwithstanding, It is not difficult for me to think that in the future smart will mean fashionable in any context, considering that we are already buying the trends on the market to make us feel important, just as important as once was to be smart. Moreover, we learn in the book that education is different because of the progress of technology, Titus states that in the past â€Å"when their grandparents were students they did not learn anything useful.†(Anderson 109) I agree with him to a certain extent, it is true that sometimes we learn things we will never use. Yet everything we learn at school helps us not only to exercise our brain and to be a well-rounded person, but also to the acquisition of essential features that differentiates us from the rest  of animals. Titus’ education has no longer subjects that make students think, the new subjects are all about the extremely consumerist society they live in. Titus express that â€Å"Now that Schoolâ„ ¢ is run by corporations, It’s pretty brag, because it teaches us how the world can be used, like mainly how to use our feeds.† (Anderson 109-110)Even when it is true that they teach useful information to live in their peculiar world, the subjects are completely superficial when it comes to development of people as human beings. I think that the author gives us a clear illustration of what we are currently doing in our everyday life at school or any other educational institution. We look up the knowledge in the web and we use it, but we do not trouble ourselves by trying to understand or analyze whether our findings are correct or not. Additionally, Throughout the book we can find many allusions to problems that our society is facing due to the development of technology.

Eric Schmidt Essay Example | Topics and Well Written Essays - 1000 words

Eric Schmidt - Essay Example For those who hope to be leadership material, Eric Schmidt's rise to the top of the leadership ladder is worth studying. Who is this man and how has he managed to become such a successful business leader He didn't do this overnight. Schmidt has been involved in electronics since his graduation from Princeton in 1976, and he presently has a doctorate in computer science. He began in research labs, moved into executive positions with Sun and Novell, and presently is CEO of Google ("Dr. Eric Schmidt"). Schmidt has the credentials to be at the top of his field, but in the business world of the 21st century, more than experience is necessary to meet market expectations. According to Dean of Dartmouth Business School, good leaders need a giving spirit, a balanced perspective, self-awareness, and a moral compass (Damos). Most people see the business world, especially in the United States, as reflecting corporate greed, the bottom line, and fierce competition. By looking at current corporate success in a global community, it quickly becomes evident that drastic change has taken place. No one is in a better position to understand this than Eric Schmidt. With the Internet the major source of information, he has to be the information guru, the leader who finds ways to educate other leaders and show by the growth in his company how to establish a strong customer base. In a recent interview for the Financial Times Limited in London, Schmidt said that gathering more personal data was a key way for Google to expand and felt that the company was very early in the total information already available within Google (Daniel & Palmer). The race to accumulate the most comprehensive database of individual information worldwide, has, according to Daniel and Palmer, become the new battleground for search engines. Even as Schmidt looks to the future, he is faced with issues about privacy brought into play by his recent acquisition of DoubleClick, which could build up a detailed picture of someone's behavior by combining its records of web searches with information from DoubleClick's "cookies." Schmidt acknowledges these concerns and has promised to work on technology to reduce them. It is obvious that Schmidt has followed the tenets that create a good leader by his recent election to Apple's board of directors (Apple). Besides the fact that this will benefit both Google and Apple, Apple's brand recognition is connected to innovation and new product development, which will extend to Google. Already, the company has created iGoogle, a personal page for Google users that will bring recognition because of Apple's iPods, iLife, and iTunes. As of April 2007, Google said its profit soared almost 70 per cent in the first quarter. The company met Yahoo's challenge when it introduced its new search platform called Project Panama, which has not had a short-term impact. However, Google keeps moving ahead. Schmidt said in a statement to CNN: "The global growth of our core

Marketing case Essay Example | Topics and Well Written Essays - 500 words - 2

Marketing case - Essay Example But staying in good relation with the wholesale distributors became difficult because they thought that their customer base would be encroached by the potential new retailers. There can be many possible ways in which the manager can respond to this situation. Several companies have to handle channel conflicts when they are dealing in a hybrid or multi channel distribution system. Crafton is experiencing â€Å"external channel conflict† in the given scenario. It can be handled in various ways. Firstly, Crafton can arrange some business planning meeting in which the company can clarify it to them that they are an important part of their distribution channel and cannot be neglected in any way. The company can also use motivation strategies to instil a sense of responsibility towards the company (Linton, n.d.), as the wholesalers have been in business relation with Crafton for a very long period of time and they cannot just quit. Aligning pricing strategy is another solution for this channel conflict. This can guarantee the wholesalers that their share of the profit is not siphoned to the retailers. The wholesalers would have a clear idea of what proportions of the profit margins are theirs and what is going to the retailers. Crafton has to make clever decisions in this strategy because the company cannot afford to lose any of its own profits or any of the distribution channels’. Crafton can do this by formulating a consistent pricing and discount strategy. The prices must be reflective of service, availability of the product and the costs. Prices should only be set by the supplier. Creating monthly, quarterly and annual business plans would enable the wholesalers and the retailer to fulfil certain criteria on these entire bases. This would allow the company to give retailers and wholesalers some targets to be achieved till a certain point in time, for

Internet Marketing and Consumer Behaviour Essay Example | Topics and Well Written Essays - 750 words

Internet Marketing and Consumer Behaviour - Essay Example Theoretically, you win! Yapiee! You should get sales now but what happens, when you get in to the Google Analytics you see good amount of traffic but no sales, bounce rate of 80% or plus, OMG! Practically, ranking in the top of the search engine from the desired key phrases is very important but this will only bring the targeted visitors to the website and if your website is not strong enough to convert them in to leads and customer then your ranking is a waste! One should seriously consider the consumer behaviour while creating web pages and websites for businesses. So, what is Consumer Behaviour? â€Å"Consumer behaviour is the study of when, why, how, and where people do or do not buy a product. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups.† I extract the word that will be the centre of the circle for the rest of the post and that is ‘Decis ion Making Process’. When a visitor is on your website the decision making process starts, there are different stages of decision making processes, which are as follows: 1. ... The website should have to have enough content (i.e Articles, eBooks, Images and Videos) to make visitor aware of the possible unsatisfied needs and how a product or service can fulfil the need of the customer. 2. Search for Information: Now you have supplied with the enough information online that he is satisfied the next stage is to search for the company information. Nobody will buy a product or service online without researching about the company information, product reviews and related information. In the online industry, we all know the power of review websites and the impact of positive reviews on product or services. In this step, consumer will more likely research about the company on other review websites, testimonials and feedbacks. Your website should have to have good reviews on and off the website (on review sites) in order to help customer to pass this step and move to the other one. 3. Expected Outcome: The customer at this stage is supplied with enough information an d this is the time for him to evaluate the information and come up to possible outcome. At this stage he has decided either he is going to buy from your website/company or not. In case of negative the consumer will bounce away from your website but if yes then he will possible narrow down his research to only few products and will care about different factors like price, quality and more, sales copy written against the product also plays a vital role in the decision making process. Studies have proved that attributes that play with emotions (such as trust, comfort and excellence) are rated higher in the decision making process. 4. Purchase a product: Finally this is the last stage of the decision making process. At this stage consumer will decide which product to buy or leave the

The world's oceans, Should Ocean Protected Areas Exist Essay

The world's oceans, Should Ocean Protected Areas Exist - Essay Example Should Ocean Protected Areas Exist (increase the area/rate)? Overexploitations of marine resources and overfishing have necessitated the need for ocean protected areas. Today marine protected areas have been proved to be essential for restoring fisheries, promoting marine biodiversity and increasing marine productivity in the oceans. Even though marine resources play a pivotal role in the economic development of the nation scientific studies reveal that â€Å"many of our marine resources are overexploited and face external environmental threats† (Sanchirico, Cochran & Emerson 1). Such overexploitation or overfishing adversely affect fragile ocean habitats, damage ocean ecosystems, cause disturbances in food chains and result in the loss of unique marine life communities. Marine resources are so much important for the humans as â€Å"97 % of all the water on the Earth is in the oceans† (Yang) and because â€Å"71% of Earth’s surface† (Woods Hole Oceanographic) is covered by oceans. Stabilizing climate temperatures, e xchanging of climate gases, and increasing biodiversity are parts of benefits that the ocean yields us. Similarly, ocean produces half of the oxygen that the humans breathe and offers a great environmental condition that keeps organisms alive and growing. As Langreth has rightly pointed out ocean offers shelter to an estimated â€Å"five million species, most of which have not yet been classified† (Langreth). However, man’s indiscriminate actions such as dumping waste materials, oils, overfishing, and noise pollutions pose great threat to the marine life in oceans. Therefore, it is imperative that man protects and conserves marine life through such radical measures as the marine protected areas. ... Certain species such as bluefin tuna have already been destroyed or disappeared from the ocean. While overfishing has led to the disappearance of tens of thousands of bluefin tuna across the seas of Northern Europe in the 1930s and 1940s it has contributed to the vanishing of Halibut from the North Atlantic during the 19th century (Overfished and under-protected: Oceans on the brink of catastrophic collapse). Similarly, trawling towards is one of the methods for fishing and it is really harmful to the ocean. Bottom-trawling which involves dropping a large net, â€Å"around 60 meters-wide into the sea and dragging it along with heavy weights from a trawler cause ‘worst and unnecessary damage’ to many species of fishes† (Overfished and under-protected: Oceans on the brink of catastrophic collapse). Marine pollution is another major harm done by the humans to the ocean. Mostly, man’s indiscriminate dumping of such harmful materials into the sea as pesticides, herbicides, chemical fertilizers, detergents, oil, sewage, plastics, and other solids result in massive marine pollution. These have caused around 400 dead zones around the world and these harmful materials â€Å"rob the water of oxygen, leaving areas where little or no marine life can exist† (Marine Pollution). In addition, noise pollution such as sound waves from the cargo ships also kills a lot of organism in the ocean. It has been identified that the presence of loud or persistent sounds from ships, sonar devices, oil rigs, and even from natural sources like earthquakes can â€Å"disrupt the migration, communication, hunting, and reproduction patterns of many marine animals, particularly aquatic mammals like whales and dolphins† (Marine Pollution). Marine protection is possible only through competent and

Brazilian Offshoring Sector Essay Example | Topics and Well Written Essays - 1250 words

Brazilian Offshoring Sector - Essay Example According to the Milken Institute’s latest Capital Access Index, Brazil has improved capital access for its entrepreneurs with the intent to stimulate the nation’s economic growth (LBC para. 1). In addition, the Brazilian offshoring sector is characterized by better access to human capital. The case study clearly indicates that the country’s ICT-related technical and graduate courses generate nearly 100,000 graduates annually. According to official data, Brazilian universities produced over 220,000 graduates in 2008. Access to R&D and Technology The Brazilian government gives special concessions to the country’s R&D and technology sectors. To illustrate, the government provides companies with 50% excise tax reduction to purchase R&D equipment and 100% reduction to import software development materials. Brazil’s R&D expenditure in the 1997–2002 period was greater than that of India. The Brazilian Federal Government gives particular attention t o technology and considers software and IT services industry as strategic. In addition, the Brazilian Development Bank offers extensive credit facilities to foster technology projects. Capabilities Brazil has a fast growing economy capable of making the country an attractive destination for global investors. Information technology has been well developed in Brazil and it represents approximately 7% of the country’s GDP. ... nline business sector, Brazil is the largest market in Latin America and the country’s online market grew by 20% over the last year to 40.5 million users (European Travel Commission para. 11). The case study reflects that the country’s total ICT market reached $139.1 billion in 2008. The Brazilian market is export oriented and pays specific attention to global brand performances. The government places great emphasis on the country’s domestic market so as to ensure the sustainability of its traditional industrialists. Regulatory Framework While analyzing the country’s regulatory framework, it seems that Brazil adopts a friendly approach to foreign companies. The case study notes that Brazil has the highest Regulatory Quality index as compared to other emerging economies such as India and China. This situation provides outsourcing firms with a favorable business environment in the country. In addition, the country’s lowest FDI Restrictive Index Scores claim that it is one of the most open economies for FDI. Culture While considering Brazilian culture, it is observed that many Brazilian companies face challenges in handling the country’s English proficiency. This situation persuades Western companies to refrain from outsourcing jobs and businesses to Brazil. From the case study, it is clear that the Brazilian culture attaches great importance to teamwork in software development projects. In addition, Brazilian culture is closer to that of the West in terms of race, religion, and family lifestyle. Hence, Brazilians can better understand Western business rules and market environments (Case Study 8). 2. Unlike the case of India, Brazil developed its software sector mainly to meet the needs of its domestic firms. Evidence suggests that Brazilian IT companies have

Reflective Journal Literature review Example | Topics and Well Written Essays - 250 words

Reflective Journal - Literature review Example The major source that I have used for collecting information was ‘Emerald’. It is a large size database of research papers and journal articles. It provides journals and research papers on almost all the topics of business and information technology. One of the major things that I could not do in this research is some kind of original research. I mean, if I would have been given with additional timeline then I would have visited some hotels and hospitality firms to learn how they work and how they make use of information technology to gain benefits. I would have conducted interviews and filled questionnaires. I would have used that data to derive conclusions and on the basis of those conclusions I would have suggested new ideas to improve these trends. However, I will surely perform these steps in next assignments. As the topic is very common so I found a lot of data on this topic. On the other hand, there are numerous research papers which provide the same information s o the selection of papers was a difficult task.

Fashion Opinion Leadership Essay Example for Free

Fashion Opinion Leadership Essay 1. Introduction Consumers influence each other in several ways: they exchange information through communication, seek or give opinions and copy each other’s behaviour. Researchers recognise the giving and seeking of opinions as one of the most important word-of-mouth influences on brand and product choice (Bristor, 1990 and Weimann, 1994). Especially in fashion, social groups and opinion leaders influence product and brand evaluations (Amaldoss and Jain 2008). Fashion consumers often refer to fashion opinion leaders who they desire to be alike. The Internet and social media speeded up the way of communication within reference groups and made it possible to share interests without physical interaction. The following essay will outline an overview of fashion opinion leaders and reference groups before giving a better understanding of how fashion retailers make use of fashion opinion leaders in order to influence customers. 2. Reference groups and reference group influences Consumers use several sources when they seek information or opinions on decisions; informal and social (Goldsmith and Clark 2008). This aspect of consumer behaviour is described as opinion-leadership-opinion-seeking, word-of-mouth, buzz or social communication (Goldsmith and Clark 2008). This means that consumers refer to something or someone when they seek information and clears the way for the term referential or reference group. Solomon and Rabolt (2009) define Humans as social animals that try to fit into certain groups, please others and take â€Å"cues about how to behave by observing the actions of those around† (p. 422) them. A group can simply be defined as two or more people sharing common goals and interests. All members of a group interact by certain patterns, frameworks and networks. A group member must therefore be perceptible to belonging to this group. Groups can be primary (family), secondary (professions), formal (churches), or informal (certain group of frie nds). Belonging to a herd or group, makes consumers want to identify themselves psychologically and physically with desirable individuals of this group. Thus, an individual or group conceived of having significant relevance upon an individual’s sociological attributes, such as evaluations, characteristics, aspirations, or behaviour is defined as reference group (Park et al, 1977). As stated by Holton (2004), Merton hypothesized that individuals compare themselves with reference groups of people who occupy the social role to which the individual aspires. Hence, the group becomes the individuals frame of reference and influences his ideas and decisions. Reference group influence can occur in different ways. According to Solomon and Rabolt (2009), group members of reference groups can be influenced informational, utilitarian or value-expressive. Furthermore, individuals are also mostly influenced by normative referents of the group, such as parents, teachers, or peers (Childers and Rao, 1992). There are also so called aspirational groups of which individuals aspire to be a member of. This phenomenon can be considered as comparative referents, such as public opinion leaders or celebrities. Belonging to a group, aspirational or not, can influence the buying behaviour of individuals, and decisions are often based on what the group members please in order to be accepted (Joel et al 1972). According to the above, a reference group is as an individual or group that significantly influences an individual’s behaviour (Bearden and Etzel 1982). 2.1 Online referential groups and virtual consumption communities Literature mostly concentrates on face-to-face interaction within reference groups on a regular basis or on aspirational groups without direct interaction (Pentina et al, 2008). However, Sheth and Parvatiyar (1995) stated that it is not directly necessary to have physical contact and interactions with members of a group in order to refer to it. More common forms of reference groups are online reference groups, which only exist in the World Wide Web. Within the age of the Internet, arising social media networks and communities it is possible to share interests with people who the individual never met personally (Solomon and Rabolt, 2009). A virtual community of consumption is defined as â€Å"a collection of people whose online interactions are based on shared enthusiasm for and knowledge of a specific consumption activity† (Solomon and Rabolt, 2009, p 426), such as fashion for instance. In the concept of virtual communities any group of people can share common bonds, without being dependent on physical interaction and common graphic location (McDonough, 1992). But the issue of relationships between each other still lies at the heart of virtual communities (Farquhar and Rowley, 2006). Although online sharing of interests takes place on blog websites, social media platforms, like facebook or twitter or sharing services like as Pinterest, members build up relationships when sharing. On facebook, for instance, members liking other people’s post in certain theme groups and commenting on those can explain a relationship. Solomon and Rabolt (2009) state that the impact of virtual communities on individual’s product preferences and decisions are huge. Because of that, an online referential group can be considered as consumers who write about their opinions towards certain topics, seek information, publish recommendations, and post products or services. 2.1.1 Online referential groups in fashion and fashion bloggers Fashion and apparel shopping are seen as the most popular discussion topic among social networks (Thomas et al, 2007). In fashion, online communities are seen mostly through social media emergence such as blogs or facebook groups. Fashion blogs are mostly run by one person who writes or â€Å"blogs† about different products, occasions or events within the fashion industry. The community is then formed by readers of the blog, so called â€Å"followers†, that read the stories or comment on it. With gaining popularity bloggers are also able to gain money by advertising on their blog websites. According to the Telegraph, the most popular bloggers make up to  £10,000 a month in advertising (Telegraph, 28/10/2012). Meanwhile, also fashion retailers look into the blogging business. For retailers the building up of social media groups could help them to gain direct feedback from consumers while monitoring discussions in referential groups online. Burberry for example not only has its own group on facebook, but also launched a blog, showing images of people wearing their trench coats (The Art of Trench, 28/10/2012). 3. Fashion opinion leadership Referring to an opinion leader is one of the social or informal sources of decision and opinions seeking, named by Goldsmith and Clark (2008) in reference group behaviour. A person who has knowledge about a certain product and whose advice is seriously taken by others explains opinion leadership. An opinion leader or influential is a person, who is frequently able to influence attitudes and behaviour of others (Solomon and Rabolt 2009) Further, it can be explicated by the desire of leaders to distinguish themselves from followers, while followers pursue the countervailing desire to assimilate with leaders (Amaldoss and Jain 2008). Feick and Price (1987, p. 95) state that opinion leaders are more likely in product categories in which association with the product provides a form of self-expression. Fashionable clothing embodies information about the personality and status of its wearer to other people (Dodd et al, 2000). However, Amaldoss and Jain (2008) argue that in fashion, this occurrence is mostly seen within the purchasing of luxury clothing and accessories. There are several types of opinion leaders that can be observed in fashion. Firstly, some heavy consumers of fashion clothing who become extremely interested and preoccupied with it, so that their interest, knowledge and experience qualifies them to become fashion opinion leaders for others (Goldsmith, 2000). Today, these types of fashion opinion leaders occur mostly online, such as fashion bloggers. Secondly there are people who are in the public spotlight, such as celebrities. Celebrities mostly look adorable and therefore individuals follow their look because they desire to assimilate with this leader (Amaldoss and Jain 2008). But sometimes celebrities are being dressed up by personal outfitters in order to create, perform and accomplish a certain image without actually having the interest or knowledge in the area. This shows that also the perception that individuals have about a person can make the person an opinion leader. Of course, there are also people whose profession is related to fashion that can be an opinion leader for individuals, such as designers, fashion photographers, models or fashion magazines. A recent study on Mintel shows that fashion content in celebrity, lifestyle or fashion magazines, newspaper supplements and makeover shows has a direct influence on the shopping behaviour of 2 3.5 million people. Especially women are most likely influenced by such coverage (Mintel, Fashion Online, 29/10/12). As the fashion magazine example illustrates, an opinion leader does not have to be only one person, it can also be a company or an organisation. 3.1 Fashion opinion seeking â€Å"Opinion seeking is the behavioural counterpart to opinion leadership† (Goldsmith and Clark, 2008, p 309) and is important to the diffusion of new fashion products because it can spread word-of-mouth about the advice gotten from opinion leaders. Unlike opinion leaders, opinion seekers do not have the same knowledge of and interest in a product category than opinion leaders in this segment do (Goldsmith, 2000). Opinion leaders do also absorb risk (Solomon and Rabolt, 2009) for opinion seekers when buying a new product. Therefore, Opinion seekers consider opinion leaders as appropriate sources for information and advice (Bertrandias and Goldsmith, 2006). Nevertheless, opinion seekers are very important to opinion leaders because they act on the information they got from the opinion leader. The fashion industry is one of the industries that show the most frequent changes in trends and styles. When consumers determine on buying a new product they might ask or even search for information about the desired fashionable product. Because of that they often make use of informal or social sources when seeking information (Goldsmith and Clark 2008) or opinions on decisions from fashion opinion leaders in any form. Consumers can seek for an opinion through various types of social communication, word-of-moth recommendations, observing opinion leaders, researching a subject or buzz (Goldsmith and Clark 2008). In an online perspective, consumers can use social network communities as sources for apparel shopping. 3.1.1 The process within referential groups in fashion: coherence of opinion leaders and opinion seekers The basis of forming referential groups in virtual communities is the process combining interpersonal connectivity, social enhancement and sharing of information. Dholakia and Bagozzi (2004) state that interpersonal connectivity between members is important to retain social benefits of participating online. In fashion opinion leadership and fashion opinion seeking, the process is based on the social need of each other, shown in figure 3. Figure 1: The process of fashion influence between fashion opinion leaders and fashion opinion seekers in referential groups, adapted from Goldsmith and Clark, 2008 This process can especially be observed in online communities where opinion leaders post pictures of themselves wearing a new product. Several opinion seekers may like the product and give a positive feedback to the opinion leader or even share it with others, which shows symbolic validation to the opinion leader and creates a loop. 3.1.2 Victoria Beckham as fashion opinion leader for the Birkin Bag A good example for an opinion leader in fashion is Victoria Beckham. The ex-singer, designer and wife of English football star David Beckham is referred to being an A-list celebrity in the public spotlight. She is not only famous for designing fashion and wearing high-heels, but also for her collection of the Hermes Birkin Bag. The Birkin Bag is a hand-made handbag designed by the luxury fashion brand Hermà ¨s and is estimated to start at $6,000 (Branch, 2004). The bag is often seen adorning the arm of celebrities and has become a cult fashion phenomenon (Tonello, 2009) and is an example of a fashion product that gained high popularity. Its brand, Hermà ©s limited its production, to limit its accessibility. Victoria Beckham is presumed of possessing the largest collection of Birkins (Fashionthroughtravel, 26/10/12). The following figure shows an example of her and her Birkin Bag collection. It can be the fact that Victoria Beckham is popular and has a lot of people referring to her what made the bag so famous and desirable. Followers or referents to her then adopted the product, Birkin Bag. The more leaders adopt a product, the higher value is crated among its followers. â€Å"Thus, followers are buying the product for its reference group effect† (Almadoss and Jain, 2008, p 935). Therefore individuals that look up to their opinion leader may want to follow his choices (Amaldoss and Jain, 2008). As being outlined before, fashion clothing transmits a certain personality and status of its wearer to other people (Dodd et al, 2000) and is also a form of self-expression. Wearing certain trends or accessories like a Birkin Bag show commitment to a certain image of being wealthy, belonging to a higher class or having a sure feeling of trends and fashion. 4. Why and how marketers make use fashion opinion leaders The innovator theory by Rogers (1962) shows that consumer attitudes towards purchasing products can be classified into five categories. The following figure shows Rogers’s adoption of innovations curve. Depending on how quick consumers are to purchase they are either: 1. Innovators or Designers (2.5%), 2. Fashion opinion leaders or early adapters (13.5%), 3. Early majority (34%), 4. Late majority (34%), 5. Laggards or late adapters (16%) Directly after innovators or designers of the product, opinion leaders come second in purchasing or adapting this trend. According to the theory, opinion leaders are the key to product diffusion (Mituse, 05/11/12). Although innovators and opinion leaders combined account for no more than 16% of the overall market, a company can try to target opinion leaders already in early product stages and see if product diffusion will spread to the early and late majorities (Mituse, 05/11/12). Following Rogers’s theory and transferring it to the fashion industry, it can be argued that it is from extreme importance for fashion retailers to get opinion leaders on board in order to establish their designs and products within the market. Thus, the reasons why fashion opinion leaders influence others by sharing information are extremely important for companies (Bertandias and Goldsmith, 2006). Fashion retailers make use of â€Å"key opinion leaders† to influence the purchasing behaviour of consumers through their perceived position of authority. Therefore employing opinion leaders as advertising mascots or models in commercials or adverts, as seen in the figure below, is common in fashion retail. Figure 4: Fashion opinion leaders advertising for retailer Furthermore, collaborations with opinion leaders that are famous for their profession are common in fashion retail. This can be underlined by collaborations between mass retailer hm and designers like Donatella Versace (2012) and Jimmy Choo (2009) or online premium retailer NET-A-PORTER and Karl Lagerfeld, as figure 5 illustrates below. Figure 5: Collaborations of retailers and designers as fashion opinion leaders Nevertheless, marketing products or brands effectively today requires tools that reach beyond normal advertising methods: by prior targeting fashion opinion leaders, marketers are able to engage positive word-of-mouth behaviours (Bertrandias and Goldsmith, 2006) about their products. According to Chaney (2001), opinion leaders act as human information processors and are an attractive marketing tool as part of the overall communication strategy. Influences by fashion opinion leaders are not only verbal, but also visual (Bertrandias and Goldsmith, 2006). In fashion, a product has to be desirable to a consumer. If no one is seen with a certain product, most consumers don’t see a reason in buying it. If someone famous is seen with the product, the probability of referential groups buying or wanting the product as well increases. When word-of-mouth networks are generated around opinion leaders, it can pave the way for spreading news or opinions about certain fashion products. Thus, it is beneficial to address fashion-marketing communications directly to opinion leaders of this segment in order to speed up advertising messages. Therefore, advertisers may address womenswear or accessories fashion campaigns directly to opinion leaders like celebrities or high-fashion magazines. Because of the important role they may have in influencing markets, advertisers may also hand out free fashion product samples to opinion leaders (Yahoo, 29/10/12). Handing out such testimonials, which often embody free designer clothes, handbags or shoes, retailers encourage opinion leaders to wear the brand in order to influence reference groups around the opinion leader visually. Outfitting celebrities that have public appearance for free, mostly sees this occurrence, exemplarily stated in the below figure. Figure 6: Celebrities on the red carpet, adapted from ELLE By doing so, the marketer uses the position of the opinion leader to carry and break down its message to influence its relevant target group. Well-established magazines such as Vogue, Elle or Glamour can also be expected to have high influences on fashion decisions of opinion seekers. A fashion magazine even has the ability to cluster a whole group of fashion opinion leaders together: celebrities, photographers, editors, industry experts and fashion journalists. This might be a reason why opinion seekers use those magazines as information source when seeking for an opinion. Thus, advertising in fashion magazines, outfitting celebrities, or using fashion opinion leaders in adverts can influence target groups in their purchasing behaviour. 5. Conclusion ‘Reference groups in fashion’ are defined as fashion consumers who are heavy fashion users and highly involved in seeking or reflecting opinions about fashion brands and products with others who share the same interests. Further, it is differentiated between fashion opinion leaders and fashion opinion seekers. As being part of a referential group, opinion leaders and opinion seekers are positively related to each other, as the one can’t exist without the other. Today, fashion opinion leaders are often classified as celebrities, people standing in the public spotlight, magazines, or bloggers, surrounded by networks of reference groups that admire to be like them. Especially in the age of social media it has become more important to marketers to understand the process of providing, sharing and seeking of information between fashion opinion leaders and opinion seekers. Therefore opinion leaders are seen to be an important marketing tool in fashion as they are able to influence reference groups in their product or brand purchasing decisions. List of references: Amaldoss, W. Jain, S. (2008), Trading Up: A Strategic Analysis of Reference Group Effects, Marketing Science, pp. 932-942 Bearden, W. Etzel, M. (1982), Reference Group Influence on Product and Brand Purchase Decisions, Journal of Consumer Research, pp. 183-194 Bertrandias, L. Goldsmith, R. (2006), Some psychological motivations for fashion opinion leadership and fashion opinion seeking, Jornal of Fashion Marketing an Management, Vol 10, Issue 1, pp. 25-40 Branch, S. (2004), ‘Hermà ¨s’s jelly ache’, Wall Street Journal Bristor, J.M. (1990), ‘Enhanced explanations of word of mouth communications: the power of relationships’, in Hirschman, E.C. (Ed.), Research in Consumer Behavior, 4th ed., JAI Press, Greenwich, CT, pp. 51-83. Chaney, I. (2001), Opinion leaders as a segment for marketing communications, Marketing Intelligence Planning, p. 302 Childers, T. Rao, A. (1992), The Influence of Familial and peer-based Reference Groups on Consumer Decisions, Journal of Consumer Research, pp. 198-211 Dholakia, U. Bagozzi, R. (2004), A socialinfluence model of consumer participation in network- and small-group-based virtual communities , International Journal of Research in Marketing, Vol. 21, Issue3, pp. 241-263 Dodd, C., Clarke, I., Baron, S. Houston, V. (2000), ‘Looking the part: identity, meaning and culture in clothing purchasing – theoretical considerations’, Journal of Fashion Marketing and Management, Vol. 4, No. 1, pp. 41-48 Farquhar, J. Rowley, J. (2006), Relationships and online consumer communities, Business Process Management Journal, pp. 162- 175 Feick, L. Price, L. (1987), `The market maven: a diffuser of marketplace information, Journal of Marketing, Vol. 51, p. 95. Goldsmith, R. Clark, R. (2008), An analysis of factors affecting fashion opinion leadership and fashion opinion seeking, Journal of Fashion Marketing and Management, pp. 308-322 Goldsmith, R. (2000), ‘Characteristics of the heavy user of fashionable clothing’, Journal of Marketing Theory and Practise, Vol. 8, No. 4, pp. 1-9 Holton, G. (2004), „Robert K Merton – Biographical Memoriesâ€Å", Proceedings of the American Philosophical Society 148 (4) p 506–517 Jetsetsocialità © , Jetsetjunior, Accessed: 26th October 2012, Source: from: http://www.jetsetsocialite.com/2008/10/19/the-hermes-birkin-bag-buying-guide/ McDonough M. (1997), â€Å"Frequently asked questions: virtual communities†, internal paper prepared for virtual community hosts at the Thomson Viral Community laboratory Mintel Oxygen, Fashion Online UK March 2012, Report Brochure, Accessed: 29th October 2012, Source: from: http://ezproxy1.hw.ac.uk:2840/display/590053/?highlight=true Mituse, Accessed: 06/11/12, Source: from: http://www.mitsue.co.jp/english/case/concept/02.html?lang=en_usoutput=json session-id=fae8bc3e4d3cd76794dcbdbd8fbff715 Park, H. Cho, H. (2012), Social network online communities: information sources for apparel shopping, Journal of Consumer Marketing, Vol. 29, p. 400 Parvatiyar, A. Sheth J., (1995), ‘Relationship Marketing in Consumer Markets: Antecedents and Consequences’, Journal of Academy of Marketing Science, vol.23, No.4, pp. 255-271 Pentina, I., Prybutok, V., Zhang, X., (2008), THE ROLE OF VIRTUAL COMMUNITIES AS SHOPPING REFERENCE GROUPS, Journal of Electronic Commerce Research, pp. 114-136 Pierce, S. Yahoo, Clothing, Accessed 29th October 2012, Source: from http://news.yahoo.com/why-celebs-free-designer-clothing-221500536.html Rogers, E. Mituse, Accessed 28th October 2012, Source: from http://www.mitsue.co.jp/english/case/concept/02.html Rogers, E. (1962), Communication of Innovations, 2nd ed., The Free Press, New York Solomon, M. Rabolt, N. (2009), Consumer Behaviour in Fashion, 2nd ed., Prentice Hall Salter, J. (2012), The Telegraph, Fashion, Accessed 28th October 2012, Source: from http://fashion.telegraph.co.uk/beauty/news-features/TMG7037668/Britains-best-fashion-bloggers.html

Whole Foods Market Essay Example for Free

Whole Foods Market Essay Summary Whole food market is the world’s leading retailer of natural and organic food industry. A firm believer in the virtuous circle entwining food chain, human being and mother earth, they conduct their business true and consistent to their business mission and vision by producing the highest quality of products for its customers and high profits for its investors. Being a philanthropist and supporter of animal rights, Whole food market has established strong reputation with customers and suppliers. There are rivals in the industry and new entrants are seen penetrating the industry. At the time of the case (2005), Whole foods market is experiencing scarce resources in the organic produces and prime locations for their next business expansion. Questions 1 What are the best strategies to tackle the growing demand for organic food? 2 How can Whole Foods Market expand their business further? 3 Will Whole Foods Market survive into the 10-15 years? Analysis General Environment Global Societies are more health conscious and better educated in many parts of the world. The major market for Whole Foods Market is United States, Canada and United Kingdom. Europe is a potential market growth. Socio-cultural A growing percentage of women working have led to an increase in singlehood and ready-to-eat meal. As more people becomes health conscious, demand for organic food increases as well. Demographic Ageing baby boomer expands the senior population which in turn would increase consumption spending. In Europe, population is increasing and there are significant suppliers of organic foods with build in acceptance amongst the people there. Conclusion Europe is the next breakthrough market to capitalise with growing number of buyers and suppliers of organic products. Industry analysis Overview The natural and organic food retail industry is a fast moving consumer goods industry which requires players to either be a price leader and providing extra conveniences to customers for their pleasant experiences. However, players should never sacrifice quality for quantity as more customers are health conscious and financially capable to switch retailers without hesitation. Bargaining powers of suppliers The limited farmlands of organic foods in United States may not meet with the increasing demand in the future which may lead to price war. However, natural food supplies pose no threat. A moderate threat. Bargaining powers of buyers Consumers have a strong buying power as they are the main buyers in this industry. With increasing ageing baby boomers, singlehood and health conscious adults, demands for better quality of natural and organic foods are likely to increase. A high threat. Rivalry amongst existing competitors Rivalry in the industry is intense as firms continuously try to promote their presence and products. A high threat. Threat of substitute product The only substitute for natural food is organic produce. There is also an increasing demand for ready-to-eat meals over prepared meals. A low threat. Is this an attractive industry? With the increasing population of ageing baby boomers, singlehood and health conscious adults, a growing demand for organic foods and ready-to-eat meals will increase over the years. While the competition is intense amongst firms coupled with high bargaining powers of buyers, the industry is deeming as attractive. Competitor analysis †¢ Trader Joe’s adopts price leadership strategy without sacrificing its product quality. It has 215 stores located primarily in the west and east coast of the United States. They offer upscale grocery fare and employs low cost structures. The second biggest retailer in the industry. †¢ Wild Oats Market has 100 stores located in 24 states and Canada. Relying on employees to learn the industry, Wild Oats is committed to strengthen and streamline its operation to expand its business. The third biggest retailer. Internal analysis Tangible Resources †¢ Natural and organic products †¢ Stringent food quality control †¢ Good financial health †¢ Good access to resources from different geographical regions. †¢ Employ the â€Å"code of conduct† Intangible Resources †¢ Voted â€Å"100 Best companies to work in America† †¢ Promoted in several health magazine †¢ Recognition for charity contributions and awareness to animal rights †¢ Good relationship with its supplier †¢ Good organisation routines †¢ Good reputation with its customers for its highest quality product †¢ Recognised private labelled product Capabilities Production of high quality natural and organic productV, I Careful research setup and productsV, I, N The ability to sell consumer on the entire experiences fromR, V, I, N product to service. The ability to maintain excellent relationship with their supplierR, V, I, N Excellent team-based environmentV, I, N Strictest quality standardsV, N The ability to maintain positive relationship withR, V, I, N investors and employees Excellent staff trainingV Core competencies Whole Foods Market has three core competencies; the ability to go out of its way to appeal to their customers by taking every advantage of the customer expectation exceeding their reputations. Secondly, the mutual but beneficial relationship between Whole Foods and its suppliers that allows for deep discounts and favourable terms. Lastly, to have a strong and committed mission and vision that allows Whole Foods to be perceived by public as a trustworthy firm that values relationships over materials. This in turn has lead to an increase in investors and voted as some of the best companies to work in. The above mentioned are a sacred treasures to Whole Foods Market that separates them from their rivals. Careful research setup and products and excellent team-based environment are probably the secondary competencies they possess. However, these qualities are not rare as most other companies would employ this strategies to gain a competitive advantage. SWOT analysis |S | | | | | |Links with investor and public community |Inability to find location with 40% college | |Links with supplier | | | |degree holder for expansion | | | |Excellent team-based environment | | | | | | | | | | | |well as its acceptance | | |Organic produce may not meet with growing | | | | | |demand | | | | | | | | | | |Limited prime location | | | | Answer 1 What are the best strategies to tackle the growing demand for organic food? As the ageing baby boomer expands the senior population, more adults are becoming health conscious. According to National Nutritional Food Association, demands for organic foods are seen increasing as consumers perceived it to be healthier. It is known that Europe may provide an enormous potential growth because of the large population and holds more organic foods market in terms of supplies and buyers. Since Whole Foods Market is committed to sustainable agriculture without sacrificing quality, it is highly recommended that they established a relationship with the European suppliers to meet the organic demands in United States, Canada and United Kingdom. Whole Foods Market can then draw investors in expanding its business in Europe to further their income. 2 How can Whole Foods Market expand their business further? As the number one retailer in the natural and organic food industry, Whole Foods Market should expand its business to Europe where potential economic growth awaits. Building a positive relationship with the suppliers in Europe can help to meet with the organic demands in United States, Canada and United Kingdom. However, they should never neglect the European consumers because of its large population and acceptance of organic produce. Having built a reputation as a retailer that provides high quality foods, a philanthropist, anti-animal cruelty and firm that provides the best working environment, Whole Foods Market can build a strong and positive relationship with Europe and help to enhance the economic growth. Also by creating job opportunities, Whole Foods Market can help with the level of employment therefore strengthening ties with the Europe. This will be important to gain supports and acceptances from European to help with their sales. 3 Will Whole Foods Market survive into the 10-15 years? Whole Foods Market has an excellent long history for its marvellous reputation and contributions to societies. Despite being a volatile industry, the stock prices have mostly been an upward trend with currently at US$136 per shares. This will continue in the next 10-15 years as FMCG are always in demand. Having a nation that is facing ageing baby boomers, increasing singlehood and working women, Whole Foods Market can expect rapid demands for organic and ready-to-eat meals. Unless they manage to tap into the European suppliers for organic food, customers might switch to other possible retailers if they failed to meet with the demands which are the worst case scenario. As more people are aware of the potential health risks for poor dieting, more consumers will not mind to spend an extra bucks. However, they should not neglect the lower income families by providing them alternatives of budget healthier eating and products. In the next 10-15 years, the probability of new entrants moving into organic food industry might increase once entrepreneurs realises the eating trend of consumers. Price war may take place.

Nature or Nurture: Case for an Integrated Life-Span Approach

Nature or Nurture: Case for an Integrated Life-Span Approach There has been a debate raging, sometimes quietly, sometimes not, in regards to why individuals are the way they are. Most now realize that there is a tremendous interaction between the expression of the genes that we are given and the environment that forms the context for growth and development. Consider identical twins, separated at birth, that grow up with no contact yet are remarkably similar (Santrock 1999, p. 65). Alternatively, consider children who have experienced extended separation from parents and where placed in a orphanage. Though they tested as being developmentally retarded, depending, if the were adopted prior to six years of age, they showed remarkable recovery while those remaining â€Å"institutionalized† never functioned ‘normally’ (Cole Cole 1989, pp. 251-252). Clearly, it is not an ‘all-or-none’ proposition. Even within a paradigm of an interactive process, the early theorists tended to believe that development happened in childhood and one’s adult years simply played out the development of one’s youth. While there is virtually universal agreement that the developmental foundation laid during infancy, childhood and adolescence cannot be understated in importance, in the last 30-40 years, there is a growing widespread recognition that development is lifelong process. Termed the â€Å"life-span approach†, it explicitly recognizes a four-fold approach to understanding both development and psychology, considering biological, environmental, social and cultural factors (Cole Cole, 1989, p. 11). The case of David, Ruth, Mei Ling and Mrs. Brown represents a situation which virtually demands the application of such an approach. One the following pages are tables which presents each person, their developmental issues by perspective and a psychology summary utilizing varying t heorists to ‘explain’ their current dilemma. In addition to the primary consideration of David and Ruth, Mei Ling is also presented to her pivotal role in the dynamics of David and Ruth’s situation. The life-span approach, by virtue of its multiple perspectives, takes into consideration that biology and environmental consideration are only valid in the context of cultural and social frameworks. With this approach, it is possible to begin reconciliation of otherwise often competing theories. A further contribution of this method is that is recognized as having seven very relevant characteristics (Santrock 1999, pp.9-11): Lifelong in nature – Unlike some paradigms, the life-span approach considers development to be ongoing throughout life, not just a childhood process. Multidimensional – There are often multiple factors for any given outcome or behavior. Just as David expresses unresolved anxiety from his ‘abandonment’, he is also frustrated by work pressures and the demands of his new family role(s). Multidirectional – Elements of one’s development do not always improve with age. For example, one’s physical abilities improve until early-adulthood and then begin to decrease. This is a key element in this case for Mrs. Brown who, due to a recent illness, has become suddenly much more aware of her gradually increasing dependence on others to perform tasks for which she recently needed no assistance. Plastic – In opposition to a pure â€Å"nature† approach, development is not fixed though one should keep in mind that, no matter how hard one tries, ‘a pig cannot be taught to sing’. Clearly, biology gives one certain potentialities that are expressed by environmental or other stimulation. Historically Embedded – Development is contingent upon the broader environmental context of history. For example, a child in the 1950’s is different in many respects that a child of this decade, despite experiencing many of the same psychodynamic issues and stages. Multi-Disciplinary – One cannot be a biologist and fully understand human development though this perspective is essential. In the same way, one cannot be a pure behaviorist and expect to account for the width and breadth of development. Contextual – Biology acts upon and with social, cultural and psychological factors. Similarly, the experiences one has shapes the expression of biological elements of development. While most any aspect of David and Ruth’s current situation can be explained by the application of one or more theoretical perspectives, it is the life-span approach that allows them to come together in one cohesive â€Å"story†. Unfortunately, it is only in retrospect, in most cases, that development can be full understood. To illustrate, consider the figure below. One can easily explain the â€Å"path† from E to A with the benefit of the perspective of looking back. However, consider that one would only have a 1/256 chance at arriving at E given the choices that present themselves at each â€Å"juncture of life† (Cole Cole 1989, p. 263). In explaining any given situation, the lifespan approach seeks to take advantage of all available information from both sides of the nature/nurture debate. While no method can approach the accuracy of hindsight, the insight offered by the recognition that people are ever developing and are not so easily understood by a single school of thought gives tremendous power to the ability of psychology to make meaningful contributions to those in the midst of the struggles of life. Works Consulted Santrock, J. (1999). Life-Span Development, 7th Edition. McGraw-Hill College: Boston, Massachusetts. Cole, M. and Cole. S. (1989). The Development of Children. Scientific American Books: New York, New York. Gleitman, H.(1986). Psychology, 2nd Edition. W.W. Norton Company: New York, New York.

After the Others by Bruce Weigl :: Book Reviews Poetry Essays

After the Others by Bruce Weigl With a new century approaching, Bruce Weigl's twelfth collection of poetry, After the Others, calls us to stand on the millennium's indeterminate edge. This book, opening with the last four lines of Milton's "Paradise Lost," parallels our departure from this century with Adam's fearful exit from Eden, beyond which is "all abyss, / Eternity, whose end no eye can reach" ("Paradise Lost"). Weigl posits that we stand at the century's uncertain gate naked, cold, and greedy; he refers often to a looming future, to give our collapsing present more urgency. We've forgotten, he says, how to love and live simply, how to write honestly and well. With all this forgetting, we've also forgotten that God gave Adam and Eve a chance to recreate a world mirroring the beauty and goodness of the lost one. Yet, as their heirs, we've constructed an earth where "we live inside a history that no longer remembers us." Weigl wonders if we reinvent history to give ourselves identity, rendering ourselves powerless because we're unconscious of our present. He examines human suffering, hedonism, and desire, wondering if we can re-learn how to love, be loved, and forgive. As a mature poet working at the height of his craft, Weigl writes that we must weed out "the snare of the devil in our hearts" to pass through the visible end of the twentieth century bravely, with grace. After the Others returns to themes of previous books. In Sweet Lorain (1996), forties America is depicted through life in charred, industrial Ohio, and in What Saves Us (1992) the speaker relies on religious epiphanies to rescue him from what he'll regret. Weigl's conversational language, as in previous books, comes unadorned: I didn't know what I didn't know. I didn't want a life of anything then, only a life. Weigl's line and stanzas vary: he uses couplets, tercets and quatrains, as well as undivided lines. He relies on internal and slant rhyme, but occasionally writes infelicitous lines: "She sang out loud about a cloud." His tone is generally ironic, as in "Cult of the Car": "somebody wanted a blow job / on a gorgeous freeway in America" but "it doesn't matter who / this near the millennium.

Essay --

Society has taught people that they should be themselves and express their individuality. There are many people out there who think everyone should act and be the same because people get judged if they act or dress differently. Everyone is their own person and no one should have to conform to everyone else in society. The debate over whether or not uniforms should be required has been going on for years. Many schools have decided it is best to have uniforms when, in all honesty, uniforms make no difference in academic success or behavior of students. Just because someone wears a uniform does not make them any smarter of behave in a better manner. School uniforms should not be required, not only because they do not let students express themselves, but also they cost families more money and do not affect what goes on at school. School uniforms charge parents loads of money every year, and there are families out there that are not able to put money towards this. Since school uniforms â€Å"are an unfair additional expense for parents who pay taxes for a free public education,† a great deal...

Check point: Psychotherapies Essay

Psychotherapy is a psychological technique that can bring about positive changes in personality, behavior, or personal adjustment (Coon & Mitterer,2013). There are many therapies that help people learn how to be more positive and helps a person adjust the way they behave or look at themselves. The Three types of psychotherapies that this paper will summarize by discussing the main tenets of each therapy, their effectiveness in treating psychological disorders, and their strengths are existence therapy, cognitive therapy, and Rational-emotive behavior therapy. Existence therapy focuses on the problems of existence, such as meaning, choice, and responsibility, it also promotes self-knowledge, as well as emphasizes free will, the human ability to make choices(). This type of therapy is effective in treating depression and feeling like ones has no self-worth, or meaning in life. When existential therapy is successful, it brings about a renewed sense of purpose and a reappraisal of what’s important in life. Some clients even experience an emotional rebirth, as if they had survived a close brush with death (Coon & Mitterer,2013). The next one is cognitive therapy, this type of therapy focuses on helping clients change thinking patterns that lead to troublesome emotions or behaviors. The aim is to teach clients how to cope with anger, depression, shyness, stress, and similar problems. This type of therapy is as effective as taking drugs when treating many cases of depression. It helps a person adopt new thinking patterns which often helps to reduce the chances of being depressed again, drugs do not have this effect (Coon & Mitterer,2013). The last one that will be discussed in this paper is also in the cognitive therapy family it’s known as the Ration-Emotive Behavior therapy or REBT for short. This therapy attempts to change irrational beliefs that cause  emotional problems. According to psychologist people become unhappy and develop self-defeating habits because they have unrealistic or faulty beliefs. In order to fight depression psychologists attacks a person’s logic, challenge their thinking, and confront them with evidence contrary to their beliefs (Coon & Mitterer,2013). In the end REBT is supposed to help a person realize that they bring themselves down be thinking irrationally. Psychologists may ask the patient questions like, â€Å"Where is the evidence that you are a loser just because you didn’t do well this one time?† Once challenged by this question the patient will learn to understand that the more rational belief about one’s self is, mistakes happen, and the best thing one can do is learn from the mistake. Reference Page Coon, D., & Mitterer, J. O. (2013). Introduction to psychology: Gateways to mind and behavior (13th ed.). Belmont, CA: Wadsworth Cengage Learning.

New Industries and Administration

The Meiji government during the 1880's created both an institutional and constitution structure that allowed Japan in the coming decades to be a stabile and industrializing country. Two major policies and strategies that reinforced stability and economic modernization in Japan were the creation of a national public education system and the ratification of the Meiji constitution. Both these aided in stability and thus economic growth. The creation of a national education system aided in creating stability because it indoctrinated youth in the ideas of loyalty, atriotism, and obedience. Japan's education system at first stressed free thought and the ideas of individual's exploration of knowledge but by 1890 the education system of Japan became a tool for indoctrination into what Peter Duus calls â€Å"a kind of civil religion† with the Imperial Rescript on Education. This Rescript stressed two things. First, it stressed loyalty to the emperor and to a lesser extant to the state. In every classroom a picture of the emperor was placed. Second, the education system stressed self sacrifice to the tate and family. Filial piety was taught in schools and applied not only to the family but also to the national family which included father, teacher, official and employer. The Japanese education system also created a system of technical schools and universities both public and private that educated a growing class of Japanese on how to use new western machinery, administrate government and run private industries. The Japanese education system following the Rescript on Education served primarily to teach people what to think nd not how to think; and as Edwin Reischauer stated, â€Å"Japan pioneered in the modern totalitarian technique of using the educational system for indoctrination and was in fact decades ahead of countries like Germany in perfecting these techniques. Japan's education system was a tool in creating for Japan a reliable citizenry who respected the government and had the knowledge to act as â€Å"technically efficient clogs† in the new industries and administration that an The ratification of the Meiji constitution drafted in the ummer of 1887 and signed into law in 1889 helped create a stable constitutional order in Japan. The constitution was a gift of the emperor to the people and was made up of a complicated set of checks and balances between the emperor, his cabinet, and the Diet. The constitution although it granted voting rights to only one percent of the population in Japan was well received by the people and played a critical role in lending legitimacy to the oligarchy (Genro) who ran the government. Before the constitution the Genro had little basis in heory for their continued rule other then they spoke for the emperor. But the constitution with its elections and bicameral diet lender legitimacy to the rule of the oligarchy. The constitution also brought Japan at least in the minds of the oligarchy to parity with western political institutions. Indeed, the ruling group in Japan passed the constitution through not because of popular pressure but because they thought a constitution and parliamentary government was a necessary part of the political machinery that helped make western powers trong. In the long term the parliamentary government of Japan and its constitution provided a stable government with its mix of oligarchy, monarchy, and a little democracy for the wealthy. It ensured investors and the Zaibutsu a say in government and promoted growth by creating a stabile government that was critical to ensuring investors will put capital in businesses. Both the new education and governmental structure of Japan passed in the 1880's and 1890's was essential to Japanese stability and economic and industrial growth.

Biography of Xerxes

Born in c. 519 BC, of the parents King Darius and his wife Atossa came Xerxes. He was raised in the lavish opulence of an eastern court and became the designated heir to his father†s throne in which he was to rule over the greatest empire of his time for 21 years. The Persian Empire. He was not the oldest of Darius† sons but still became the heir over his oldest brother Artabazanes. There were two main reasons for this, His mother Atossa was the daughter of the great Cyrus making Xerxes his grandson. According to Herodotus Atossa would have used her influence to get her son on the throne. [Herodotus book 7 section-3]. Xerxes stated superior claim to the throne for the same reasons. Spartan King Demaratus who was exiled from Sparta and in the Persian court at the time, suggested that they use the Spartan custom to elect a king. That is that the son who is born first while the king sits on the throne will be the heir no matter how many sons there were before the king became king [Herodotus book 7 section-3]. This made Xerxes the rightful heir how ever he describes his accession himself on limestone foundation block at Persepolis â€Å"†¦ My Father was Darius; Darius† father was Hystaspes by name; Hystaspes† father was Arsames by name†¦ saith Xerxes the King: Other sons of Darius there were, (but)- thus unto Ahura-Mazda was the desire- Darius my father made me the greatest after himself. When my father Darius went away from the throne, by will of Ahura-Mazda I became king on my fathers throne. † So to help legitimise his claim to the throne, Xerxes uses Ahura-Mazda. In another inscription he supports himself by saying † †¦ I am Xerxes, the great king, king of king, king of lands containing many men, king in this great earth far and wide, son of Darius the king, an Achaemid, a Persian, son of a Persian, an Aryan, of Aryan seed. † Here he emphasises that he an Achaemenid to add weight on his claim to the throne. According to A. T. Olmstead, Xerxes gained administrative experience by living in the royal Babylonian palace and being able to rule Babylon. Though there is not enough evidence to support this. Some historians say that Darius and Xerxes shared co-regency, but there is not enough evidence to support this either. The evidence we do have on his background and early life before he became king is that his father was a believer in the god Ahura – Mazda and therefore a follower of Zoastrianism. We know that Xerxes carried this on. As far as we know the only real education according to Herodotus that Persian boys were taught was to†¦ † Ride, to use the bow, and to speak the truth† [Herodotus book 1 pg. 137]. The most important and significant things in Xerxes life that contributed to his assent was being the grandson of the greatest king Persia had seen and his mother being that kings daughter and able to use her influence. Xerxes became the king of the Persian Empire in 485BC. In his 25 years of reign he achieved many things. He was certainly not a lazy ruler and her proved this in the early years of his reign with the swift crushing of the Babylonian and Egyptian revolts. Even as a new king he portrayed traits of a strong and strict monarch. â€Å"He sent an army against the Egyptian rebels and decisively crushed them. [Herodotus book 7 section-7]. The most famous expedition Xerxes was conducted as his attempt to invade Greece. This is seen to most people as a failure as the Greeks defeated him. Though it can also be looked upon as an achievement because although he failed to encompass the entire country into his empire he still managed to destroy Athens, which was one of his main priorities in the first place. † I will not rest until I have taken Athens and burnt it to the ground, in revenge for the injury in which the Athenians without provocation did to me and my Father† [Herodotus book 7 section-8-b]. So his destruction of Athens can be looked upon as an achievement. Xerxes was by no means a poor military conductor as he shows good management and organisational skills in the way he amasses and upholds his army. He had clever and careful planning when it came to invading and according to Cameron and Lawless, Xerxes extended his empire into Thrace and Macedonia as well as adding territory from distant eastern provinces [page 99]. His achievements don†t just focus on warlike activities. His building programs at Persepolis and some closer to home show that his ambitions did not just consist of taking land. He thought expanding his empire was important but so to was internal development. † King Darius my father built and ordered to be built much good construction. By the favour of Ahura – mazda I added to that construction and built further (buildings). † [Cameron and Lawless, pg 181]. Xerxes began building almost straight after he ascended the throne, but the majority of his constructions were done in the last three years of his reign. Some of the buildings consist of the Apadana, which was an audience hall in the Persian royal palace. It was started by Darius and finished by Xerxes. ‘Harem† was Xerxes palace that he built for himself; The ‘Central Building† was another construction ordered by Xerxes; ‘Throne Hall† or other wise known as ‘The Hall of 100 Columns†, was believed to have been started by Xerxes and finished by Artaxerxes; ‘Palace H† was another incomplete building believed to have been stared by Xerxes and incomplete inscriptions suggest that it may have been finished by Artaxerxes. These are just a few examples of the achievements this man completed in his life. It is clear that he was a serious ruler who had many ambitions in his life. The love life of Xerxes is a complicated subject to find evidence on. Herodotus mentions him having only one wife named Amestris and the information on her is extremely little. Her father was probably Otanes who was a Persian nobleman and one of the seven conspirators who helped Darius become King. Further research uncovers the story of Esther and Queen Vashti. There is more information on the story of Esther and Queen Vashti then there is on Amestris. The story of Esther and Vashti is also more probable to be mythology then real history, as a lot of the information doesn†t add up. Herodotus neither mentions Esther or Vashti in his histories and he is our main source to this period in time. The story of Esther is a book in the bible and is where the Jewish celebration of ‘Purim† comes from. According to the story of Esther, King Xerxes was banqueting with all his friend and he was boasting about how he had the finest of everything. Then he called for his wife, Queen Vashti, and told her to walk around in front of his guests wearing nothing but her crown because he believed she was the most beautiful woman and he wanted to show everyone. Vashti was greatly insulted and refused so she was deposed. A beauty contest was held for Xerxes to select a new wife and he chose a young girl called Esther who he apparently fell instantly in love with. Esther†s real name was Hadassah but she changed it to hide her Jewish identity. Then with the help of her influence on Xerxes and her cousin Mordecai she was ale to save the Jewish people from slaughter. This story his been questioned by many scholars and historians and is believed to be mythical. Though there isn†t much mentioned on Amestris, from the main story she takes part in we are able to piece together quite a picture of her. Amestris wove a wonderful shawl as a present for her husband Xerxes. He gave it to his brother†s daughter Artaynte with whom he had had an affair with. When Amestris discovered this betrayal she was furious and immediately blamed Artaynte†s mother and had her brutally mutilated. Xerxes brother then beside himself plotted a rebellion against Xerxes and Xerxes had him killed. From this story we can already gather that Amestris was a jealous and not so nice woman who held quite a bit of power over Xerxes, As she wasn†t punished for what she did. There is another story of Amestris that leads us to believe she wasn†t that good a woman. A custom of Persia was burying people alive! Amestris in her old age did it to fourteen Persian boys of distinguished families, by way of a present which she hoped the god of the under world would except instead of herself [Herodotus book 7 section-114]. In 465BC Xerxes was found murdered in his bedchambers. According to Cameron and Lawless, specific details on the death of Xerxes are unknown. It suggests that Artabanus, the commander of the palace guards murdered him with the help of Aspamitres, a court eunuch [pg. 100]. Therefore Xerxes ended his reign of the Persian Empire as a victim of palace conspiracy and was succeeded by his son Artaxerxes.

Youth Gangs in the American Society

Randall Shelden is a well-known sociologist who has a Ph. D. from the Southern Illinois University. The different branches of his studies include understanding the young generation as to how their lives and their dealings particularly relate to the ways by which they react to the changing society that include gang formations and juvenile delinquency issues. There are different books of which he has already published that also include the said issues and of such well-written publications is the one that tackles the â€Å"Youth Gangs in the American Society†. About the Book The â€Å"Youth Gangs in the American Society† is a reading that presents both the reasons behind and the qualifying results of gang issues in the United States. Through the gathered psychological as well as psychosocial explanations that reason out with the existing situations in the society today, Shelden presented the necessary points of consideration needed to be understood in presenting the discussion of youth gangs and how should be well treated with. Content and Summary The youth are the hope of today’s society. This line has long been recognized by many industrialized as well as developing countries worldwide. This is the primary reason why it is evident that government organizations are trying to invest their best possible available assets to the development of the young generation. However, not all of the members of the young generation actually get to have an access on the said programs. Most of them, who belong to the minority groups of the society, are the ones who are in need of these programs. Yet, they are the ones who have lesser access on the said governmental set-ups. As a result, young people who get charged with juvenile delinquency cases are increasing every year. The fact that they have nothing better to do than to simply stay at home or wander around in the states, they become the target of numerous gangs that are encouraging youths to join them in their unlawful acts. If not, many of these youths bring forth several chaotic movements that particularly disturb the entire community. These youths certainly need help. Furthermore, as the children grow up, the young adults become more prone to different influences from the environment. The people that they deal with everyday become the source of the different values that they take in for themselves as they personally grow up. There are at least four major reasons why young people develop in the behavior that they grow up with. These four major dimensions of development could be noted as follows: †¢ The family and the parents: usually, the young children get the examples of acts from their parents which in turn they carry in themselves as they grow up. It is through this particular process that the young ones are able to comprehend with the impact that their parents are making on them as young adults. The Environment and the Society: As the young children grow older, the impact of the people living around them aside from their family members begins to leave an impact on their personality. True, the situation has been much more proved by the psychologists that the effect of the family and the society differ from each other. As for a fact, the percentage of effec t that the society makes on the individual is far much higher than that of the effect of the family with development of the youngsters. †¢ The psychological need for acceptance: young ones aim to be accepted especially if they have the capacity of being recognized. This is the reason why they usually take sides on those who they seem are able to recognize their capabilities. †¢ The decision making system of the youngsters: They are usually deciding in different ways, most of the time, confusion gets in the way. This is the reason why it is very important that they are given fine attention as they are being assisted with the personal development difficulties that they are dealing with at present. To understand the four dimensions better, the diagram shall show the necessary illustration to explain better: DIAGRAM 1: Dimensions of Effects on the Personal Development of Youngsters These four dimensions of impact on youths’ developmental progress actually shapes the way that they ought to understand the way that they are to progress as individuals. This is the reason why the difficulties of the young should be given fine attention to. It is certainly important that the young ones are given the guidance that they need to be come well endowed to a better life that is much more different from the destructive ways that they are merely brought up by the massively destructive human society at present. This is where the issue on peer pressure enters. As noted earlier, the situation becomes hard-to-deal-with especially when it comes to the effect of the society [particularly referring to their peers] on the development that happens within the personality of the youngsters. Peer pressure can be deceptive—in fact, we may not notice it at all. Clearly, people want to fit in with those around them—so much so that most will even deny what they know to be true. Many young people have observed this pressure in action. Understanding the fact that people have this certain need of being accepted, it could not be denied that as they [particularly referring to the young generation], are most likely the target of peer pressure. This is mainly because of the fact that they deal with different people almost everyday. Hence, as noted earlier, the people are more susceptible to change of personality as they are gradually involved with the ways by which other people are living their lives with. Communities around the world, especially in the multicultural environment that the United States is dealing with right now, are in dire need of support as to how they are supposed to take care of the young generation that is mainly making up the entire population of the American society. It has been noted through reports that at least 48% of the immigrants from different countries around the world entering the premises of the American society belong to the young population. They are most likely to have been noted to move with or without their families in the country. Some of them are even less knowledgeable of the American society and thus are having a hard time in actually adjusting to the American lifestyle. As a result, most of them end up in becoming part of gangs that are known for their delinquent acts. Sadly, this report is known all over the American territories. Most of the time, the communities that are primarily affected are those which are playing as hosts to the immigrants, most likely, the poor areas of the country. Reactions and Critique As noted from the details presented above, it could be observed that the author intently researched on the binding issues that support the claims about the things that pertain to the growth of the number of youth gangs in America. Considerably, as an expert of the said study in sociology, Shelden was able to present the different elements that needs to be understood with regards the importance of knowing what gangs are and why are they particularly formed by their leaders. Most likely, the approach on research and explanation that the author used is indeed considered an important matter that affects the ways by which social workers are able to understand the reasons behind the situation and thus act upon it. Understandably, the simplified yet profound way of making the discussion much more understandable and clarified for the particular target audience of the author was rather an effective manner of contemplating the different factors that contribute to the manner by which gangs are flooding the society today. It is through this particular reading that the readers would have a better view of why the youth are joining gangs thus be able to act upon the said matter and affect the situation in the society as well as lighten up the burden that the youth are carrying making them much more capable of facing a better future later on in their lives. As noted, the author simply makes it easier for people to help well together for the betterment of the young generation towards the years to come. Reference: Randall Shelden. (2003). Youth Gangs in the American Society (Contemporary Issues in Crime and Justice Series). Wadsworth Publishing.

Best days in philipines

Best days in philipines With over 7000 tropical islands to settle on from, the Philippines may be a beach bum’s delight. There is an Associate in Nursing island to suit each style, from marooned slicks of sand within the middle of the ocean, to volcanic fantasy-scopes concealing hidden lagoons, to sprawling mega-islands like Luzon and Mindanao. Sun worshippers and diverse ought to head straight to the Visayas, wherever island-hopping opportunities abound and therefore the excellent beach takes several forms. Additional courageous travellers will pitch a tent on a deserted stretch of outline in Palawan and play solo Survivor for a couple of days. The Philippines is with reason illustrious for its beaches, however flashy sorts needn’t feel overlooked. Northern Palawan is ideal for ocean kayakers, and Boracay and Pagudpud (North Luzon) area unit first kite boarding destinations. Back on physical object, trekking will be done almost anyplace, whereas mountain-bike and canyoneering tours area unit gaining quality, and therefore the Philippines is additionally, on the side, the zipline capital of the globe. Cebu A trip to Cebu isn’t complete while not a walk down Colon Street, whereas at a look, this crumbling stretch of pavement could look uninteresting however come back somewhat nearer and you’ll discover that there’s abundant to examine, do and style. Lined with markets mercantilism colourful backpacks, jewelry, clothing, and shoes, this street makes for an excellent place to shop for your souvenirs. Don’t be afraid to have interaction in some friendly bargaining with emoticon vendors. you’ll attempt tasteful street food, mingle with the locals, and take some awing photos on Colon Street. Manila Manila’s nickname, the â€Å"Pearl of the Orient†, couldn’t be additional apt – its unappealing shell reveals its jewel solely to those resolute enough to pry. No intruder to hardship, town has endured each disaster humans and nature may throw at it, and nevertheless these days the chaotic metropolis thrives as a real Asian megacity. Travelwide flights pierce the hazy sky, mushrooming from the grinding impoverishment of expansive shanty cities, whereas gleaming malls betoken Manila’s brave new cool world. The engorged roads snarl with traffic, but, just like the overworked arteries of a sweating large, they’re what keep this contemporary metropolis alive. Mabalacat Zoocobia is far over an area to look at animals. It’s a whole instructional and fun expertise. Placed within the lovely, lush, wooded foothills of the extended Clark Freeport Zone, Zoocobia is Associate in Nursing ecological expertise of spectacular proportions. Currently wi thin the Philippines! The Zooc! It’s a gravity automobile That’s marble when the luge in Sentosa Resort in Singapore. It runs on a four hundred meter track with 3 pin curves that area unit certain to create one’s ride a zoo-per thrilling experience! Travelwide flights permits you to go looking out the foremost value effective flights to Clark International installation whereas not having to enter specific dates or maybe destinations, making it the foremost effective place to go looking out low value flights for your trip to Clark International installation.

International Marketing models Essay Example | Topics and Well Written Essays - 1500 words

International Marketing models - Essay Example The three models can however not be applied independently. There is an overlap in their application with the business organizations currently leaning towards the polycentric model. International Business Part One Legal Issues Relating To Global Commerce International business involves trading within and without national boundaries. The fact that business spreads across different jurisdictions gives rise to legal issues especially because many times the laws across countries are not the same. There is therefore, the need to harmonize the laws. Some of the legal considerations in international trade include the following: Tariffs (Customs) and Quotas A tariff is a tax imposed on imports and exports within a jurisdiction. The amounts of tariffs charged by the government in-charge determine whether the investors would be able to invest in a particular jurisdiction or not. Many jurisdictions use the tariff rates as the bait to either attract or chase away investors. Charging high rates wo uld effectively discourage investment (Schaffer, Agusti, & Earle, 2010). Quotas refer to the restriction of quantities to be imported or exported in a particular jurisdiction. Governments impose maximum limits of imports to protect their domestic industry mainly from inflation caused by unfavorable balance of trade. The governments may impose exports to caution the country from scarcity of commodities which would shoot demand high and consequently occasion inflation within the economies. The use of tariffs and quotas affect businesses as they have to toil within the agenda of a particular jurisdiction (Schaffer, Agusti, & Earle, 2010). Antidumping and Transfer Pricing Laws Antidumping refers to rules against dumping. Dumping essentially refers to a situation where multinationals import goods of lesser quality and value into foreign jurisdictions. Governments have come out strongly against dumping as it defeats the ideals of trade and erodes the standards by perpetuating mediocrity ( Schaffer, Agusti, & Earle, 2010). Transfer pricing is a concept of taxation that concerns multinationals. Owing to the different taxation rates by different jurisdictions, multinationals exploit transfer pricing so as to tax their products within the lower taxation rates jurisdictions. Governments have come up with laws to prevent cases of tax avoidance and evasion under the guise of transfer pricing. Intellectual Property Rights International business recognizes intellectual property rights although the rights are granted within individual jurisdictions. These include copyrights, patents and trade secrets. Governments have been considerate enough to provide laws to enable innovators enjoy the fruits of their work through the intellectual property rights (Schaffer, Agusti, & Earle, 2010). Sources and Forms of Political Risks Political risks refer to the effects the politics of the day in a particular jurisdiction has on the businesses within that jurisdiction. Political risks could be caused by the government, the people or the activities of competitors and non-governmental organizations. Governments mainly expropriate or nationalize companies in effect taking over the share ownership of the companies. The people may be at war creating un-conducive environments detrimental for business. Activists in the guise of protection of the environment or societal interests may render the business working environment

Reflection Assignment Essay Example | Topics and Well Written Essays - 750 words

Reflection Assignment - Essay Example However, my friends and my parents jointly helped me prepare for my exams. My friends would convey me at my home what the teachers had taught in a particular day, and updated me on class exercises. They had been kind enough to spend a lot of time with me at my home and make me memorize the lessons on daily basis. My mother would make a visit to the school everyday after work to fetch me notes and ensure that I was updated on the on-going lessons. By the grace of God and through mutual effort of my parents and my friends, I happened to go through the exams with flying colors. I had a slight idea that my papers had gone exceptionally well, but I did not know they went good enough to earn me a trophy. It was a bright summer morning in April. My parents accompanied me to the school to see how well had I done. My heart lurched for I was very conscious about going to see how well had I done after having remained ill for a considerably long period. The school was decorated with ribbons, balloons and posters. About 1000 seats were aligned in the huge ground of the school to cater for all students and their parents. On one corner of the ground was a table covered with white cloth. There were silver trophies with red, blue and green ribbons tied round their necks arranged in rows. My father told me that red ones were for those who stood first, blues pertained to the students who came second, and green ribboned trophies were meant for those who stood third in the class. I had always fancied getting one of those trophies, no matter what color the ribbon on it was. They were of special significance to me because I had never got them before. I had seen in my previous classes how my class fe llows who achieved positions were appreciated not only by their parents, teachers and school administration, but also the class fellows including me envied them. I always wondered how much effort it takes to secure one of the top